Walmart Marketplace fees in 2026
Walmart charges no setup fee, no monthly subscription and no listing fee. You pay a referral fee on each completed sale, a percentage of the total sales price, which includes the shipping you charge. Most categories pay 15%; electronics, cameras and consoles pay 8%; personal computers pay 6%. Fulfillment through Walmart Fulfillment Services (WFS) is optional and billed separately.
| Category | Referral fee |
|---|---|
| Most categories (home, toys, pet, sports, tools, office, books…) | 15% |
| Apparel & accessories | 5% up to $15 · 10% from $15 to $20 · 15% above $20 |
| Beauty, health, baby | 8% at $10 or less · 15% above |
| Grocery | 8% at $15 or less · 15% above |
| Consumer electronics, camera, consoles, major appliances | 8% |
| Personal computers | 6% |
| Electronics accessories | 15% on the first $100 · 8% on the rest |
| Furniture | 15% on the first $200 · 10% on the rest |
| Jewelry | 20% on the first $250 · 5% on the rest |
| Automotive, musical instruments, industrial | 12% |
Profit = Item + Shipping charged − Referral fee − Product cost − Fulfillment − Prep − Ads
Two kinds of price tier
Walmart uses two tier styles, and they behave very differently. In apparel, beauty, baby and grocery, one rate applies to the whole sale, chosen by the total price. Cross the line and the higher rate applies to every dollar: a dress at $19.99 pays 10% ($2.00), but at $20.01 it pays 15% ($3.00). With $16.50 of costs, that two-cent price rise cuts profit from $1.49 to $0.51. In electronics accessories, furniture, jewelry and watches, the lower rate only applies to the part of the price above the break, so a higher price never costs you more.
Worked example
You sell a $30 kitchen item with free shipping. Walmart's 15% referral fee is $4.50. After a $9 product cost, $5.50 in WFS fulfillment, $0.50 of prep and $1.50 of ads, you keep $9.00, a 30% margin. In your first $50K of sales, New-Seller Savings takes 20% off the referral fee, so you pay $3.60 and keep $9.90.
Have Walmart's fees changed?
Several seller news sites reported that Walmart cut referral fees in 14 categories on June 22, 2026, mostly in apparel, electronics and home. Walmart didn't publish the new rates, and its public fee schedule still shows the rates above. If your Seller Center statements show a different commission rate for your category, choose Custom rate and enter it.
Frequently asked questions
How much does Walmart Marketplace charge sellers in 2026?
Walmart charges no setup, monthly or listing fees. It takes a referral fee on each sale, 15% in most categories, 8% for consumer electronics, cameras and consoles and 6% for personal computers, with price-based tiers in apparel, beauty, baby, grocery, jewelry and a few others.
Does Walmart charge referral fees on shipping?
Yes. The referral fee is a percentage of the total sales price, which includes the item price plus shipping, handling, gift wrap and other charges.
What is Walmart New-Seller Savings?
New sellers get 20% off base referral fees for their first $50,000 in gross merchandise value, 30% off between $50,000 and $500,000, and 40% off above $500,000, for a limited period after going live.
How do Walmart's apparel referral fees work?
Apparel is charged 5% when the total sales price is $15 or less, 10% between $15 and $20, and 15% above $20. The rate applies to the whole sale, so a price just above a threshold can earn less than one just below it.
Is Walmart cheaper to sell on than Amazon?
Often, for sellers who fulfill their own orders. Walmart has no monthly subscription and a 15% referral fee in most categories. Amazon charges a monthly Professional plan fee plus referral fees that are also 15% in many categories. Compare both with your own numbers before deciding.